“WHEN YOU ADVERTISE 

THIS IS THE WAY TO DO IT”

GET PEOPLE LOOKING AT YOUR WEBSITE ON THEIR PHONES

Google recently issues a document regarding shopping behaviour called the “Zero Moment Of Truth”. To summarise what it said was that people are now going to their mobiles as they watch TV or read an ad in a newspaper and are looking at websites they are being directed towards.

Following on from that Google then advised that they are going to penalise websites that have not been adapted to be viewed properly on mobile devices:

 HOW DOES YOUR WEBSITE CURRENTLY LOOK ON A MOBILE PHONE?

IT SHOULD BE EASY TO SEE AND NAVIGATE

Check YOUR website NOW and if it isn’t CLICK HERE

When advertising in print include this in your ad,

replacing YOUR QR code pointing to your Mobile website:

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 If you have a Smartphone, go to your App store, download QR Reader, open it and hover over this square:   

 Alternatively

Text:  FISH to 51444

 (Standard rate text)

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The Logic Behind Advertising This Way

Everybody has a mobile phone!

Stats also say that most people have theirs beside them 24/7 so instead of spending a lot of money on advertising showing colour pictures in an ad, you are getting people to look at your MOBILE website where the presentation of what you have will be far better for your business. Indeed, if  your mobile website has a payment facility a person can do immediate business with you having seen your ad!

55% of the population have Smartphones and can scan the QR code. By also giving YOUR keyword to the standard rate text number 51444 you can include your mobile website URL in the response text and a person can open it on their mobile phone no matter what make it is.

Pre-tax profit at bookmaker Paddy Power bookmakers rose 15 per cent in the first half of this year. Paddy Power bookmakers embraced mobile marketing a long time ago and in their latest results their Chief Executive Pat Dunne stated “the success of our mobile offering stands out”

Having Done That

Next You Have To Promote It

Click HERE To See How To Set Up Your Google Place Listing